CWP Society

Understanding Your Clients' Vision

Analyzing The Venue

Consulting with the Decorator

Linen Selection

Tenting Your Event

Lighting the Event

Understanding Color Palettes

Commonly Overlooked Details

Dessert Design Considerations

Stationery Considerations

Floor Plan Tools & Considerations

How to Charge for Design

Mastering Your Company’s Culture (add slides about company’s culture)

• Understand and Develop Executive Leadership Skills

• Discovering Your Company Values

• Embracing Your Brand & Showcasing Your Authentic Self

Mastering the Business Essentials

• Reviewing Different Types of Business Entities

• Which Insurance Is Best For Your Business

• Taking Payments - What's Legal & What Isn't

• How To Create A Professional Email Signature

• Creating the Perfect Preferred Vendors list

• Understanding Your Business Templates

• Creating Service Packages

• Your Company’s Portfolio & How To Display It

• Creating An Intro Packet & When To Give It To Couples

• Creating A Welcome/Onboarding Packet & When To Give It To Couples

• Creating A Wrap Up Packet & When To Give It To Couples

Mastering the Psychology of Engaged Couples

• Understanding Your Personality & How To Determine Your Potential Couple's Personality

• How To Sell To Specific Personality Types & Book More Clients

Mastering Your Website & Marketing Materials

• Taking A Look At Your Website Content & Making Smart Adjustments

• Which Website Pages Are A Must

• What Should Be On & Left Off Your Online Inquiry Form

• Your Website's Ease of Use/Broken Links/Mobile Version

• Making Sure Your Website Has Attractive Wording

• Proper Grammar/Spelling/Punctuation

• How To Design of Your Marketing Materials On Canva (optional)

• How To Design A Website In Wix (optional)

Mastering Your Team & Business Contracts

• Diving Into The Pros and Cons of Having a Team

• Exploring The Differences Between Independent Contractors And Employees

• What Clauses Should Be In Your Independent Subcontractor Agreement

• How To Pay Leads + Day-Of Assistants

• Understanding Your Wedding Planning Contract & What Clauses Should Be Included

Mastering the Booking & Onboarding Experience 

• Becoming The Ideal Planner For Your Ideal Client

• Vetting Clients Prior To Agreeing To An Initial Consultation

• Initial Consultations Tips & Advice 

• Overcoming A Client's Common Objections & How to Maneuver Through Them

• Explaining Your Business Contract To Your Clients

• Managing Your Clients Expectations

• Creating A New Client Packet

• Exploring Common Business Expenses & Analyzing Your Costs

• Reviewing Paid Advertising/Marketing Costs & Determining Your ROI

• Reviewing Common Business Tax Write-offs

• Social Etiquette

• Meeting Etiquette (Virtual + In-person)

• Phone Etiquette

• Mastering Email Etiquette

• Networking Skills & Etiquette

• Table Etiquette

• Home Guest Etiquette

• Attire Etiquette

• Forum Etiquette

• Thank You Note Etiquette

• Importance of A Planner Being The Single Point of Contact

• Helping Your Couple With Their Wedding Budget

• Ceremony & Reception Considerations

• Communicating Well With The Hired Pros

• Knowing How To Keep Your Couples On Track

• Wedding Planner's Checklists & How To Keep Yourself Organized And On Track

• Preparing For Your Couple's Wedding Day

• What Goes Into The Final Meetings With Your Clients

• How To Prep Your Clients For The Rehearsal (setting expectations)

• Understanding Luxury Weddings 

• Defining Success For You and Your Business

• Finding Balance

• Time Management + Organization in Business

• Tech in Business

• Communication Styles